Qdoba (NC) - social — Bryce Pangman

The franchisee of 14 North Carolina Qdobas came to us looking to do social. With Qdoba corporate’s creative social presence being very, well, corporate, we decided to make our own sub brand with a completely different voice and USPs. And we got Teen Vogue to publish the word "buttheads."

Here are some of the friends we've made along the way.

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One time, Moe's responded to one of our tweets.

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They unwisely kept responding

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Yikes, burn. Hopefully we didn't get anyone over there fired.

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We don't pay extra for guac & queso in North Carolina.

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Don't you ever mistake QdobaSC with QdobaNC.

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Overall, we're an account that makes nice, wholesome, teen-friendly content.

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Agency: A Big Idea Group

Creative Director: Alex Trevesan

Social Media Strategist: Joe Bucher

Art Director: Chris Bazata

Copywriter: Bryce Pangman