Every year, Foot Locker holds an in-person fundraising event called the “On Our Feet Gala.” But in 2020, COVID had other plans. So, we pivoted and launched “Hooping for a Brighter Future,” a virtual fundraising event in support of the United Negro College Fund (UNCF) and the Foot Locker Scholar Athletes’ Program.
Here’s how it worked:
For every donation over $10,000, one mystery player would take a shot on that donor’s behalf. The larger the donation, the better the player. And if that player made the basket, Foot Locker would make an additional donation to the students’ tuition funds. The pressure was on.
Fortunately, we had some of the greatest basketball players on the planet like Sue Bird, Steve Nash, Clyde Frazier, John Starks, Buddy Hield, Danilo Gallinari and a few other big names like Instagram celebrity, Filayyyy and professional tennis player, Coco Gauff to give us hand as we raised nearly $800,000.
You can watch the event here.
pw: floof2020
Agency: Edelman
GCD: Marisa Biagi
ECD: Taj Reid
Production: Inphantry
Senior Producer: Estela Duca
Senior Designer: Kelly Salih
CW: Bryce Pangman