For Lunar New Year, Panda Express wanted to invite people to celebrate the holiday and try the lucky foods that are integral to the holiday. So we created the Good Fortune Arcade – an 8-bit video game where players collected lucky foods, encountered Lunar New Year easter eggs, and tracked down the holiday villain, Nian, all while scoring discounts for these same lucky Lunar New Year dishes IRL.
Select press: Thrillist, Little Black Book, Mashed
Players can collect fortune cards in the game, each associated with a different lucky food, but they can also collect them in real life. During Lunar New Year, each Panda Express family meal order will come with one of four collectable fortune cards.
Additionally, a few Panda Express locations were skinned with imagery from our AR game and arcade machines were put inside where guests could play the Good Fortune Arcade.
Agency: The Many
GCD: Josh Paialii
AD: Harper Biewen
CD: Bryce Pangman
Production: VTProDesign