I’ve gotten to work on a few different PetSmart campaigns in my time at DLA.
The latest work, “Make Merry Memories” was created for the 2023 holiday season. In this spot, we travel inside a magic advent calendar to see all the ways that PetSmart helps pets and pet parents Make Merry Memories together during the holidays.
For PetSmart’s 2022 holiday campaign, we created a whimsical neighborhood filled with familiar faces, featuring Tika the Iggy, Maxine the Fluffy Corgi, and Drag Race star Jujubee. We also worked with Grammy Award winning artists Barlow and Bear to reimagine our campaign tune, bringing some holiday flair for the season.
Select press: AdAge
And last but not least, is something a bit diffferent.
PetSmart and Purina came to us asking for a cobranded spot about their dog food, Purina Pro Plan Sport. We brought them our concept “Crossroads” and they were so excited by it on set that they leveled it up to Super Bowl status and it aired during the big game.
Agency: Deutsch LA
CCO: Ryan Lehr
CD: Brynn Good, Shiran Teitelbaum
Sr. AD: Chad Corbin, Harper Biewen
Sr. CW: Bryce Pangman