With NIL, college athletes are finally getting paid. The only problem? None of the NIL deals they’re signing are helping them be smarter with that newfound money. Until now. Introducing the Smartest NIL Deal Ever, the first NIL deal where players are contractually obligated to be smart with their money utilizing NerdWallet’s financial tools. To bring this idea to life, we inked college basketball superstars, Juju Watkins and Rob Dillingham to these deals (and even created their own signature NerdWallet wallets). Check it out!
CCO: Ryan Lehr
CD: Max Pollak, Carly Blitz
Sr. CW: Bryce Pangman
AD: Chad Corbin
Production: Steelhead
Agency: Deutsch LA